Projects from Consult1’s work since 2020. Clients are anonymous unless they’ve agreed to be named.
Serbia
A category concept built around the shopper’s journey from pregnancy to the child’s third year: a new layout, added ranges and a loyalty platform co-funded by suppliers. Plus negotiation training for the team.
Result: A strategy that delivered KPIs above expectations.
Greece and the Balkans
A Greek producer of chocolate spreads. The work: a review of its assortment for the Greek market and a plan for its expansion into the Balkans.
Result: Knowing when to stop: a clear view of which activities were creating a negative impact.
The Balkans
A leading Italian sports nutrition brand entering the Balkans.
Result: A wider distribution footprint and a double-digit market share.
Brand building, new product development and launch for a children’s food supplement brand. A change of distribution model, a key opinion leader (KOL) coverage model developed and then upgraded, and an upgrade of the commercial organisation.
Result: New categories that added profitable growth.
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